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SEO 101 – the basics of how to get to the top of the search engines
By Rob Rawson Search Engine Optimization (commonly referred to as SEO) is one of the best waysto get traffic to your site. The best thing about SEO is that the traffic you get is free! If you manage to get top ten listings in a major search engine...
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Don't Swap Links, Swap Content!
Don't Swap Links, Swap Content! by Dan Thies Conventional wisdom is wrong… again! That's the only possible explanation for the fact that one of the most powerful search engine positioning techniques ever invented is used by fewer than 1% of all...
You Have More Web Sites Than You Think You Have: The Importance of Deep Submission
If I ask you how many web sites do you have? You may say “One, yes it is www.mycompany.com “ or “two” in case you have a second organization or company. When I first began promoting my web sites I was, like most people,...
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Setting up Your Own Affiliate Program (part two)
This article is the second of a two part series on setting up your own affiliate program. In addition to starting an affiliate program, you must manage it and keep track of it. The following information will show you how Managing and tracking your...
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Using eBay to market your ecommerce website
eBay is now the world’s largest marketplace, so why not use this to the advantage of you and your website? By creating an easy-to-use eBay Store and listing some of your more popular items at a small discount from the price on your website, you can drive traffic from eBay back to your website as well as creating sales and revenue for your company through eBay. eBay’s Store fees are nominal and can usually be paid off from the profit of just a few small sales a month. eBay's Stores are set up to where your item can be relisted automatically saving you your valuable time and making the maintenace of your eBay Store effortless.
eBay does have rules about advertising for a site outside of eBay within an Item Description, but with some creative writing and your imagination you should be able to work around these while still providing an outbound link from your Item Description to your own website. One way of doing this is to use a link
to your website saying that eBay users can click on it for more product information about the item that is for sale on eBay.
You can be found by more eBay users by being as descriptive as possible in the Item Description and by using as many keywords as possible that describe your item and industry within the Item Title.
Not all eBay users search through eBay Stores for products, so I use a combination of eBay auctions in a bidding format and my Buy It Now eBay Store inventory so that my products are easy to find no matter how someone is searching on eBay. I also include my email address and toll free number in all of my Item Descriptions and on my eBay Store Front so that eBay users can contact us directly.
About the Author
Scott Touchton is an employee of www.SpecialtyHardwareOutlet.com which is a Birmingham, Alabama based decorative hardware outlet.
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