|
|
|
Link 4
Link exchange, more often known as 'Reciprocal link exchange', is defined as the practice of exchanging links with other websites. There are innumerable methods of conducting link exchanges, the simplest of which would be advertising. Link exchanges...
|
How to Determine Keyword Competition
By Ryan McCann
October 6, 2005
A major aspect of keyword research is the ability to determine the competitiveness of your keywords. Depending on your website the importance of the keyword competition involved varies. But generally, the goal is...
Search Engine Tips & Techniques
Search Engine Tips & Techniques © Terri Seymour www.seymourproducts.com As you are building your site or getting your site built, you need to do as much as you can to ensure higher rankings in the search engines. There are a variety of little...
|
|
Top Ten Ways to Promote Your Website When the Traffic Dries Up
Even the best websites with the best marketing plans can run into some problems with traffic every now and again. However, if this happens to your website don’t worry because there are many different ways you can boost traffic with just a little...
|
|
|
Link Popularity Explained
Link popularity is becoming hard to understand. It is different for many
different search engines. And the whole concept is still relatively new, in
internet terms.
Let's look at three search engines that factor link popularity into their
overall search term rankings.
AskJeeves.com and their new search engine, Teoma, consider what they term
general popularity. They consider similar sites and then note whether they
have one link coming in or multiple links coming in from other web sites.
Higher consideration is given to web sites that have what AskJeeves deems
more quality sites linking in rather than lower quality sites. Weight is
also put on sites that appear to bear authority within their given content
communities. Management of a portal site would be a great way to become a
recognized leader in your knowledge content community. Ultimately, for good
ranking, you must have recognized authority sites in your outgoing links;
sites of quality content among your incoming links; and numerous sites with
large amounts of links among them.
FAST, or All The Web, and Lycos which it powers each look at the quality of
the sites you are linking to and that are linked to you. The integrity as
well as the content of the sites within your link community are evaluated in
the overall value given to your links.
Perhaps the search engine with the most weight given to link popularity is
Google.com. Google has always attempted to use a human,
or logical method to
determine whether or not a site has value related to the particular keywords
associated with the site.
Google goes at least one step farther than most search engines. Google
evaluates the continuum of linking relationships within the internet. The
links that come into your site an the links that come out of your site as
well as the links which come into and go out from other web sites with data
related to your web site. The links that make up this mix must be utilizing
relevant keywords and be comprised of high quality websites.
To do your best to win this link popularity game, the following tips are
good rules of thumb.
Do not link with sites just for the sake of having links.
Do not link with sites that are made up mostly of affiliate links.
Do not comprise your site mostly of affiliate links.
Do not link with any site without carefully looking at the content of the
sites they are linked to.
Do not allow just anyone to link to your site.
Do keep a sitelifelong activity of setting up quality reciprical links.
Do continually explore the sites you are linked to.
Do continually explore the sites linked to you.
About the Author
Shannan Hearne-Fortner is the President and Wizard of
http://www.SuccessPromotions.com
Marketing Your e-Business Better through creative marketing and knowledge.
Guerrilla Marketing. One-to-One Marketing. Relationship Marketing. Your
Marketing.
|
|
|
|
|
|
