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Google and Jagger's Aftermath
Copyright 2005 Jason OConnor
Starting this past 2005 fall Google launched a major update to
their search algorithm which shook up the search engine
optimization (SEO) community and millions of website rankings.
The update has been named...
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Increase Web Site Traffic with Link Popularity
Many of the major search engines now factor link popularity into their rankings so it is important to get as many quality Web sites linking to your site as possible. What is Link Popularity? Link popularity is the total number of Web sites that...
Link Swapping - The Best Traffic Generator
In an article I wrote recently, called Five Point Plan for Promotion, I suggested swapping links with people already linking to your competitor's sites and this generated a few questions about how to do that specifically, which is what I shall...
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Don't Swap Links, Swap Content!
Don't Swap Links, Swap Content! by Dan Thies Conventional wisdom is wrong… again! That's the only possible explanation for the fact that one of the most powerful search engine positioning techniques ever invented is used by fewer than 1% of all...
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How Directories Help Search Engines
At the beginning of the web era, users would go to directories to find sites relevant to their interests. In fact, Yahoo!, the web's number one destination, started as a directory. Nowadays, most users rely on search engines, not directories, to find what they're looking for.
When search engines started to become popular, they relied on web pages' 'keyword metatags' to determine the topic and relevance of the page (the keyword metatag is a section within a web page's HTML code where webmasters can insert words that are relevant to the page's content). Webmasters discovered that by stuffing their meta tags with popular search terms repeated hundreds of times, they could propel their pages to the top of the search results.
Search engines caught up to the abuse and decided to ignore the meta tags and rely instead on web page copy. Webmasters then started to overstuff their page copy with popular search terms, often writing them in the same color as the web page's background, so that they could be detected by search engines while being invisible to users.
Again, search engines discovered the trick and decided that the best way to rank a web page's content and its topical relevance was to rely on inbound links from other pages. The rationale behind this is that it is much more difficult to influence other people
to link to you than it is to manipulate your own web page elements. In fact, inbound links are the foundation of Google's Pagerank™ algorithm.
There are several ways to get inbound links, among them writing articles that include your bylines with a link to your page, exchanging links, and listing your site in directories.
Listing your sites in good directories is probably the best way to get quality links that are highly valued by the search engines. Since directories rely on human editors who enforce strict criteria to list a site, and since directories organize the information in highly focused categories, they are an invaluable resource for search engines to measure the quality and the relevance of a web page.
In summary, directories are important not because they generate significant traffic (they don't), but because they are given great importance by the search engines to qualify and rank web pages, and to determine their topical relevance.
You should definitely list your site with quality directories if you want to increase your chances of success with the search engines.
About the Author
Article by Mario Sanchez: The Internet Digest. For more search engine tips go to: Seotips
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